Playboy magazine will stop publishing images of fully nude women next year as part of a redesign aimed at appealing to new readers. According to a report from The New York Times, the magazine will still feature a Playboy of the Month, but the pictures will be "PG-13," with Playboy's chief content officer Cory Jones describing them as "a little more accessible, a little more intimate." The magazine's executives admit that it's no longer a distinction to publish nude images. "You’re now one click away from every sex act imaginable for free," chief executive Scott Flanders told the Times. "And so it’s just passé at this juncture."
The move follows the company's decision last year to remove nudity from its website, a change which it says quadrupled online traffic from around 4 million unique visitors a month to 16 million, and led to the average age of its readers dropping from 47-years-old to just over 30. After the print redesign, the magazine will continue to publish a mixture of interviews, fiction, and investigative journalism, as well as introducing more artwork and a female "sex-positive" columnist. "The difference between us and Vice," Flanders told the Times, "is that we’re going after the guy with a job."
"The difference between us and Vice is that we're going after the guy with a job."