A year ago, Evernote kicked off its strategy to bring its personal organization app to China, with the launch of Yinxiang Biji on its own dedicated platform. Now, with 4 million users of the Chinese version, Evernote is taking the next step in monetizing that with the introduction of Yinxiang Biji Business. Phil Libin, CEO and founder of Evernote, announced the news today at the GMIC conference in Beijing, where he also noted that since launching in December 2012, the bigger Evernote Business product has now signed up some 5,000 companies.
China is a big market for Evernote: when Libin announced the launch of Yinxiang Biji a year ago, he said that China was rapidly overtaking Japan to become the company’s second-biggest market after the U.S. Today Libin noted that Evernote now has 4 million users in the country; worldwide, the company has over 60 million users, he said.
“We’re in China because I firmly believe that China will be the crucible of innovation over the next decade,” Libin noted in his keynote today.