It’s still practically a newborn but Indian mobile messaging app Hike is already channelling almost a billion messages a month between its five million registered users. Those numbers sound insignificant when you stack them up against the big beasts of the messaging space – WhatsApp claims 200 million+ monthly active users, and some 600 billion in and outbound messages – but Hike’s growth is  impressive when you consider it’s only just over four months old. WhatsApp, of course, has been around for almost four years.

Mobile messaging is hot property right now, with tech giants like Facebook and most recently Google bent on owning the messaging space. The reason for all this interest in cross-platform chit-chat is that mobile messaging looks poised to steal social networking’s crown jewels: aka the cool factor, and thus the user engagement (Hike incorporates social status updates and emoji-based moods into its messaging app, to hang on the social chain). But the idea that there can be one ultimate mobile messaging winner — or one player as dominant as Facebook in the full-fat social networking space — seems unlikely. And that’s what Hike is banking on to disrupt WhatsApp and keep Facebook Messenger and its ilk from crashing its just-getting-started party.

There’s no doubt that local market realities intercede much more on mobile than on the traditional social networking playground of the desktop, especially in emerging markets where device, network and carrier variations influence how people communicate based on how they can afford to communicate. Those complexities provide an opportunity for local app makers to triumph over goliath outsiders if they build fixes for the local market, argues Hike.

Today, thanks to the maturation of the web, digital tech, and smartphones now in seemingly every pocket, startups are finding it easier than ever before to build scalable solutions to finally address the many inefficiencies in our food manufacturing, production and distribution systems.

As interest in food tech balloons, one area in particular appears to already be at the tipping point: Online and mobile food delivery. Over the last few days, we’ve hearing about a merger between two of the largest companies in the space. Rumor has it that “arch rivals” GrubHub and Seamless are in talks which could see them join forces as part of a merger. While our sources tell us that the talks are serious, the terms of the merger are not yet clear and, of course, any potential deal could fall through.

Furthermore, it’s not yet clear what kind of synergies would take place, how management of the new entity would be structured or even what the new business will be called. The two companies would not confirm on the record on any of the above. But as far as the name goes, we’re hoping for Grubless. Or Hubless GrubSeam. But they have a nice ring to them, don’t they?

Zynga has apparently told the makers of the dating website CupidWithFriends that they need to change the site’s name, because it allegedly infringes on Zynga’s trademarks.

CupidWithFriends was built by the startup Apartment 7 (which also released the dating apps Flock and Wednesday Night). The site launched a couple of months ago, allowing users to build and edit dating profiles for their friends.

Apartment 7 co-founder Jared Tame just forwarded me a copy of the letter from Zynga’s lawyers. I’ve pasted the full letter at the end of this post, but the gist is that users are likely to think that CupidWithFriends is associated in some way with Zynga (which acquired the developer of the With Friends mobile gaming franchise, a franchise that recently expanded with the launch of Running With Friends). So the social gaming company is demanding that CupidWithFriends change its name by May 24.

MessageMe — a messaging app that launched in March with a little Facebook controversy thrown in — has raised another $10 million, according to an SEC filing earlier today. The Series A round was led by Greylock Partners; and as part of it, John Lilly, the ex-CEO of Mozilla who is now a partner at Greylock, will be joining the board of LittleInc Labs, makers of MessageMe.

TechCrunch understands that others participating in this round are the same investors from LittleInc Labs’ $1.9 million seed round, including True Ventures, First Round Capital, Google Ventures, SVAngel, Resolut.vc, Andreessen Horowitz, and Social+Capital Partnership. The company’s angels also include Airbnb’s Brian Pokorny, Hiten Shah, Eric Wu and TinyCo CEO Suleman Ali.

Although the seed round was announced in March, just weeks after the launch of the app, it actually closed last year and went towards the company’s launch. This newest round will be used to help MessageMe keep up with growth in the future, as it faces up to an increasingly crowded field of competitors. They include biggies like WhatsApp and Facebook Messenger, both of which are popular across a number of regions; those that have built up strong followings in local markets, such as KakaoTalk in South Korea and Line in Japan; and newer contenders like the new Hangouts app from Google.

Yahoo and Twitter have partnered to bring tweets directly into Yahoo homepage’s newsfeed on web and mobile, the company announced this morning. The move follows the February relaunch of the front page. At the time, the company debuted a redesigned site with an increased emphasis on personalization, as well as a more modern design.

The Twitter partnership expands upon this earlier mission involving personalization – a key focus for Yahoo’s CEO Marissa Mayer – noting that Yahoo will now ”seamlessly include relevant and personalized tweets alongside stories from Yahoo! and our other sources.”

These tweets will now appear directly in the Yahoo news feed, which offers an endlessly scrollable stream of content, divided into sections like “All Stories,” “News,” “Local,” “Entertainment,” “Sports” and more. The headlines that come from Twitter accounts will be indicated by referencing the source by its Twitter handle (e.g. “@ABCWorldNews” as opposed to “ABC News”) and there will be “Follow” buttons to the right of the stories, allowing users to click to add the news organization to their Twitter feeds.

Bloglovin, a site where readers can follow blogs about fashion and other lifestyle topics, is getting what CEO and co-founder Mattias Swenson said is its first major redesign.

Until now, Swenson said Bloglovin has been adding new features in a more incremental way. This time it’s getting a new look and new social capabilities that the Bloglovin team hopes will please both the hardcore users and more casual visitors.

Bloglovin raised a Series A from New York City-based incubator betaworks and others last summer, and at the time, Swenson emphasized the devotion of the Bloglovin community. For example, he said that the average Bloglovin user follows 37 blogs. He told me yesterday, however, that the team has become aware of a more casual audience, one that doesn’t follow any particular blog or author, but instead is looking for the latest content on topics that interest them.

BitPay, the startup with ambitions to become the PayPal of the bitcoin world, is today announcing that it has raised another $2 million. And in a kind of poetic justice, the round is led by none other than the Founders Fund, the VC started by what’s commonly called the PayPayl Mafia.

The Atlanta-based startup says that it was not planning to raise any money at the moment — it announced an initial raise of $510,000 only in January. That was its first outside funding after being bootstrapped internally. However, the company also says that it couldn’t say no, considering who was asking:

“We were not looking to raise any capital until later this year, but we could not ignore the opportunity to have Founders Fund involved with BitPay,” Tony Gallippi, co-founder and CEO of BitPay, notes in a news release on the deal. “There’s no single investment firm we would rather have on our team right now than Founders Fund.”