SocialWire, a startup building Facebook ads for retailers, has raised $1 million in “seed extension” funding. The company is also announcing that Chief Revenue Officer Bob Buch, a former exec at Aol and Digg, is taking on the role of CEO.

When I talked to Buch this morning, he acknowledged that when he tells people that he works in the advertising business, they usually respond, “Oh, I hate advertising.” But that, Buch said, is “why I’m doing this.” The company’s goal to is to create advertising that’s a “win win win” — something that attracts customers for advertisers, makes money for publishers (for now that means Facebook), and actually exposes consumers to relevant products. He compared it to his work at Digg, where the ad formats pushed advertisers to communicate their message in “more newsworthy ways.”

In the case of SocialWire, the company’s working on a technology that it calls Dynamic Product Ads. Instead of just showing people a generic ad for a store (“Shop at Nordstrom’s!”), SocialWire can present them with a specific product that’s targeted at their interests, so the ad is much more likely to be relevant and attention-grabbing.

I’ve found that when people visit San Francisco, it’s not unusual to hear them ask something like: “No seriously, is there a coffee shop on every block in this city?” Yes, San Francisco likes coffee. So do a lot of cities. Busy people thrive on coffee, especially in the tech industry. In fact, some would even say that a substantial amount of coffee is an essential ingredient to success.

Phil Jaber would agree with that statement. After a long love affair with the brew and decades spent testing out his own blends, in 2003, he founded Philz Coffee. What was started out of a corner grocery store has today grown into a budding coffee chain, with 13 stores now open and serving across the Bay Area — one of which you’ll find in Facebook’s headquarters.

With all the coffee flowing through the Bay Area, Philz has stood out by combining varietals to make a bunch of fantastic tasting blends that are made without using a bunch of machinery. These blends were invented by Phil himself, and while they’re not patent-protected, they’re secret family recipes that you won’t find anywhere else, Phil’s son Jacob Jaber and current Philz CEO tells me.

“Happier, healthier, more productive.” That was the goal of mobile app Astrid, and now Yahoo is taking up the mission as it’s just acquired the social productivity platform. Co-founded by a former Palantir engineer, Tim Su, AngelPad-backed Astrid says that it has four million users, who as of September 2012 logged 30 million plans on the platform.

Terms of the deal were not disclosed. Astrid, we have heard, had raised well over $1 million from investors that included, in addition to AngelPad, Google Ventures, Nexus Venture Partners, Jack Herrick and TMT Ventures.

As for the future of the app, “Over the next 90 days, Astrid will continue to work as is, and we will no longer be accepting new premium subscriptions,” the company notes in a blog post announcing the news. “To make future changes as easy as possible, we’ll be in touch with users shortly to share how to download data.”

Facebook  app install ads were the star of Facebook’s earnings call today. Sheryl Sandberg said 3800 developers used the ads to drive over 25 million installs. 40% of the top 100 iOS and Android app developers bought these ads in the last week of Q1 alone. Mark Zuckerberg meanwhile said, “We’re starting to see real revenue from selling mobile app installs.”

As I detailed yesterday, the app stores are becoming increasingly overloaded as every type of business goes mobile. Developers need a way to get their apps discovered, creating a massive opportunity of for Facebook’s app install ads which launched in October. These lets developers promote their apps in the mobile news feed with a large image, description, and “install now” button that opens the app’s page in appropriate app store. By combining Facebook’s massive mobile user base with its app install ads, Facebook is becoming the paid gateway to app traction.

Zuckerberg noted that with the rise of iOS and Android which it doesn’t own, it wasn’t clear how Facebook would add value to developers. But now Facebook has settled into helping developers build and growth their apps.

Facebook has just posted its earnings for the quarter that ended March 31, 2013. Facebook hit $1.46 billion in revenue up 38% from Q1 2012, beating Wall Street estimates of sales of $1.44 billion. Facebook reported earnings of $1.06 billion for the same quarter a year ago. Earnings per shared missed estimates, staying flat at $0.12 (analysts had expected earnings per share of $0.13.

Net income was up 7% to $219 million, versus $205 million a year ago (GAAP figures).

While revenue only grew slightly, the amount of its 1.11 billion monthly users that returned daily, 665 million, was slightly better than last quarter. For more details on user growth, read our post by Drew Olanoff.

Brian Pokorny, who recently rejoined SV Angel as a general partner, weighed in this afternoon on the future of a number of high-profile companies — Facebook, Twitter and Yahoo.

Pokorny was interviewed at Disrupt NY, where he was joined onstage by his partners David Lee and Ron Conway. When TechCrunch founder Michael Arrington asked them how they felt about Facebook and whether it was going to “pull a Myspace,” Conway and Lee deferred to Pokorny as the youngest of the three of them.

In response, he acknowledged that a lot of the fun social behavior from younger users like high schoolers may have moved elsewhere: “New mobile social apps like Instagram, Vine, Snapchat, things like that are where those behaviors are persisting.” Not that he thinks that means Facebook is in trouble, because it has become something we all use and depend on.

How could a site for explaining rap lyrics make good on its $15 million in funding from Andreessen Horowitz? Because it’s also a collaborative text-annotation platform that enterprises are asking for. Today at TechCrunch Disrupt, the Rap Genius founders told me they plan to monetize by building installation of their site for big companies and government agencies. Biz Genius is coming.

After our free-wheeling interview on the Disrupt NY about the startup that offers crowdsourced annotations and explanations of song lyrics, religious texts, poetry, and now News Genius for current news, Rap Genius co-founder Ilan Zechory explained to me the genesis of its future business model. “When we raised money we got on the radar of some companies. Ben [Horowitz whose firm funded the startup's entire Series A] has a background in enterprise sales and he has these connections in government and enterprise, and he asked if we’d be interested” says Zechory. The three co-founders talked it over and agreed to investigate the opportunity.