Skift, the travel industry-focused site that was launched in July 2012 by PaidContent founder Rafat Ali and Jason Clampet (who previously ran content and editorial partnerships at Frommers.com), is announcing today that it has raised $1.1 million in additional seed funding.
The new funding was led by Lerer Ventures, with participation from various funds and angel investors (skip to the end of this post for the full list). It brings the total amount that Skift has raised to $1.5 million.
Skift says that it will have more than half a million unique users this month, and that 25 percent of its traffic comes from mobile. It also says its readers are likely to be “executives and managers from leading brands” in travel and related industries, such as Expedia, Priceline, JetBlue, Starwood and others.