In the ever-escalating social media arms race, GIFs are the best way to get attention. Static photos are so 2013. But a new app called Giffiti (like graffiti with GIFs) lets you enhance your pics by overlaying animations.
Announced by Nalin Mittal this month with a simple post on Reddit, Giffiti rocketed to the front page and hit #14 amongst U.S. Entertainment apps on iOS.
This was not the plan. Mittal had sold his company Appstores.com to InMobi. He left with his friend Tim Jones and was trying to build an app for making birthday video montages called Celebrate. They weren’t getting anywhere, but saw GIF search engines gaining popularity on Reddit and Product Hunt. They took three weeks and built Giffiti.