The bendy band you’re looking at may just be a render, but make no mistake. There’s a prototype to match, and you should be able to buy one of your very own in 2016.
This is the Wove Band, a new wearable currently being developed by a company called Polyera. They’ve been working on flexible display products for years, and they’re just about ready to sell you one you can slap on your wrist.
The Band measures 3cm wide and is just under 16cm long. Its “backbone” is a series of hinged links, which allow it to wrap around the wearer’s wrist. That’s no problem for the Wove Band’s multitouch display, either. It’s made with Polyera’s Digital Fabric, a silicon substitute that lets its always-on E Ink screen bend over and over without breaking.