Mary Meeker—the longtime Morgan Stanley analyst turned venture capitalist—dropped her famed Internet trends slide deck this morning. Clocking in at 197 slides in all, the twentieth annual installment of Meeker’s influential report reflects a tectonic shift in how we’ve viewed and used the web over the past two decades.
To put those changes into context: In 1995, Netscape had just enjoyed a hugely successful IPO that spurred an unyielding optimism toward the future the internet industry—an optimism that would find itself sorely tested by the bursting of the dotcom bubble just a few years later.
This year, as Meeker tells it, the landscape of the web is almost completely transformed: everything is optimized for mobile, and we’ve developed an unhealthy obsession with video and a strong appetite for instant gratification. At the same time, Meeker says, the tech industry is becoming aware that it can’t ignore the impact of its actions, especially where the diversity of the industry itself is concerned.