After China lifted its ban on video game consoles, both Microsoft and Sony moved fast to launch their products in the country. But at least for this year, the sales will be lackluster, according to a research firm.
On Wednesday, Niko Partners, which studies gaming markets in Asia, released a report that estimated official sales of the Xbox One and the PlayStation 4 in China would reach fewer than 550,000 units in 2015.
That’s not a great turnout, given that the country is one of the world’s largest markets for electronics. Microsoft brought its console here last September, and Sony delivered its product in March. And outside of China, the consoles have been shipping in the millions.