You remember Snow Fall, don’t you? It was that awesome interactive reporting piece by The New York Times that everyone talked about for a week.
It was called “the future of online journalism.” It was praised as a way for The New York Times to courageously battle back against online upstarts like Buzzfeed and their non-serious cat spreads. Or to not change the company’s fortunes at all.
It even won a Webby! (Oh yeah, and a Pulitzer.)





I knew I wanted to play that game. And when I finally got my turn to get beaten mercilessly as the mob swelled around me, it didn’t feel like I was doing anything nerdy. I was partaking in a new culture, a new community.
