When OneLogin Platform Engineer Isis Wenger agreed to participate in the company’s recruiting campaign, she felt pretty apathetic about it. She also didn’t anticipate the backlash that has come from it.
“As a genuine introvert I have never cared much about gaining public attention and I really wasn’t prepared for how much everything blew up,” Wenger told me in an email. “Honestly when I see ads, I don’t think much of them and I certainly don’t try to read deeply into them. It was surprising to me to see that other people did.”
The ad, pictured above, is part of OneLogin’s efforts to recruit more engineers. The recruiting campaign featured several of OneLogin’s engineers along with statements about why they like working at the company. For ultimate visibility, OneLogin put up the ads in both BART and MUNI stations at Embarcadero in San Francisco, OneLogin Director of Design and Brand Experience Chloë Bregman, who was in charge of the campaign, told me in an email. The company also decided to put up additional images of Isis throughout the city in order to positively highlight women in tech.