Apple’s Jony Ive, the design genius often credited for Apple’s innovative and unique industrial design language over the past couple of decades, has taken on a new role at the company: Chief Design Officer. The new role elevates him above his previous SVP status, and also installs Richard Howarth as the new head of Industrial Design, and Alan Dye as head of User Interface.
Ive’s new role should actually give him more time to actually design, the newly minted C-level executive told the Telegraph. He’s shedding some administrative and management duties to his two new lieutenants, he told the newspaper, and will instead be in charge of both UI and ID, as well as take direct control over retail store design around the world.
In a book detailing Ive’s life and work at Apple, Leander Kahney has noted that the British designer has sometimes been uncomfortable with the administrative side of business, and instead prefers to focus on the craft of the actual design process. Ive also notably remains off-stage during Apple’s signature press events, and instead often narrates passionate paeans the company offers during the show in the form of video on the process of designing the products announced by other execs at the events.