See which companies top the list, in the Reputation Institute's 2015 US Technology RepTrak.
The Reputation Institute has announced its annual list of the 25 most reputable tech companies in the US. We're highlighting the companies that made it into the top 10 on The 2015 US Technology RepTrak. It's a set of companies that is very different than the list that we posted a few months ago of companies where IT pros most want to work. Clearly, a company's reputation among IT pros is not the same as the reputation it has among the general public.
The Technology RepTrak rankings are drawn from a larger survey that also provides ratings used in the organization's overall 2015 US 100 most reputable companies. For its overall rankings, the Reputation Institute surveyed 50,000 people in first quarter 2015 and received a total of 80,000 ratings (respondents were allowed to rate more than one company). Business-to-consumer and business-to-business tech companies were evaluated. In addition to the technology section and the US 100, the survey was also used to compile reputation rankings for US businesses in the consumer goods, industrial, healthcare, and hospitality industries, among other sectors.
The survey asked respondents to rate companies in seven categories: products/services, innovation, workplace, governance, citizenship, leadership, and financial performance. The Institute considers these seven categories to have direct influence on the profitability of a company because they affect a customer's decisions to buy their offerings or invest in the company. Scoring high in these categories also helps a company weather a crisis or inspire a recommendation from a customer, according to the Institute.