As of right now, the Indiegogo campaign for Super Troopers 2 has raised more than $3.1 million. It reached its $2 million goal within a day of its launch on Thursday. Only the Internet gods know how much it will bring in by the time the campaign ends on April 25, but it may well end up being among the 20 most successful crowdfunding projects ever. (Even if it doesn’t quite reach up to the ever-gestating Star Citizen.) Not bad for the sequel to a goofy cop flick released more than a decade ago.
The wild success of Super Troopers 2‘s campaign is largely the result of lingering goodwill for the Broken Lizard comedy troupe, which will be revisiting its 2001 cult favorite. But some credit also must go to Ivan Askwith. You’ve likely never heard of him, but in the past few years Askwith has established himself as a crowdfunding guru, working behind-the-scenes on the Kickstarter campaign for the Veronica Mars movie, which raised $5.7 million from 90,000 backers, the $5.4 million campaign to revive the classic kids’ TV series Reading Rainbow, and now the campaign for Super Troopers 2. (Before that, he ran the Digital Media division at Lucasfilm, overseeing efforts to promote Star Wars properties.)
It’s an impressive resume, but not one Askwith necessarily brags about. Reached by phone, he was quick to shift the focus to Broken Lizard, like a campaign manager continually steering the conversation back to his candidate. “These guys already did the hardest thing you can do—they made something that people still care about 15 years later,” he says. “A lot of die-hard Super Troopers fans saw the Indiegogo pitch and said, ‘I figure I owe those guys at least a dollar.'” (A one-dollar pledge, by the way, earns backers the “Bare-Ass Bundle,” a photocopy of a Broken Lizard member’s “sweet mother loving” butt.)