Amazon today took one more step in its strategy scale up its Kindle Fire tablet business. The company announced that it will now sell the two higher-end versions of the device, the Kindle Fire HD and Kindle Fire HD 8.9″, globally: pre-orders in 170 countries begins today with the first models shipping out June 13.
Although the HD is available with an optional LTE component in the U.S. it looks like this rollout is WiFi-only: to improve range and service, it comes with dual-band Wi-Fi capability for both 2.4 GHz network and 5 GHz network services. As with other Kindle Fire products, the two models going on sale today will work with Amazon’s existing and wide range of content, including apps, films, TV, games and 300+ books “exclusive to the Kindle Store.”
The move comes two months after Amazon dropped the price on the bigger two tablets, with an 8.9″ screen, to $269. At that time, it started selling it in Europe and Japan. To date, Amazon has been selling the two HD tablets in the U.S., UK, Germany, France, Italy, Spain and Japan. For a company like Amazon, which operates on a basis of competition-beating prices and low margins, it’s important for it to add as much scale as it can to its operation, so expanding Fire HD sales globally is an essential part of that strategy.