The specs and specialties at the center of this year’s TV turf war are coming into crystal-clear focus. All the major manufacturers are pushing 4K front and center, but each of them is staking claim to their own little slice of the Ultra HD pie.
Samsung is hanging its hat on its own quantum-dot-like color technology. LG is cranking out OLEDs, and it’s also taking on quantum dot with its “ColorPrime” tech. Vizio continues to blast out affordable 4K sets with full-array local dimming. Now Sony is ready to hit stores with its early-2015 sets, and the company is focusing on razor-thin panels and HDR features.
Sony’s new flagship is the 75-inch XBR-75X940C, an $8,000 set that’s the only model kitted out with the company’s highest-end “X-Tended Dynamic Range PRO” contrast-enhancing feature. It’s a full-array 4K panel with local dimming, and Sony claims the extra contrast boost of the Dynamic Range PRO technology makes the LCD panel produce deeper, plasma-like blacks in addition to brighter bright areas. The company is claiming three times the brightness range—the delta between the darkest parts of a scene and the brightest—compared to your run-of-the-mill LED-backlit LCD set.