Yahoo, which is now officially a technology company, just announced a Google-like spring cleaning campaign. Just like Larry Page started shutting down a number of under-performing Google properties when he took over from Eric Schmidt, Yahoo’s new CEO Marissa Mayer is also in the process of shutting down a number of smaller Yahoo properties. According to today’s announcement, Yahoo will shut down its BlackBerry app, Avatars, App Search, Sports IQ and its Message Boards website on April 1st. In addition, it’s ending support for the Yahoo Updates API on April 16th.
While it is shutting down the Message Boards website, individual message boards on sites like Yahoo! Finance and Yahoo! Fantasy Sports will remain active. BlackBerry users will be able to continue to use the app, but it won’t be made available for download after April 1st.
If you have no idea what all of these products are, you are probably not alone. Yahoo Avatars, for example, as the name implies, allowed you to build you own avatar and then export it to Facebook and Twitter.