Editor’s note: Chris Moore is a partner at Redpoint Ventures where he focuses on making investments in consumer Internet, online marketing and SaaS companies. Follow him on his blog and Twitter @Moorski.
This year alone, there is an $11.4 billion mobile advertising opportunity, which means there is tremendous upside for nimble and innovative startups with disruptive mobile-first models. As we saw from Facebook last year, the company was able to turn around and actually make something of its mobile business – a business that didn’t exist at the time of IPO. However, despite the potential of the market, and Facebook’s early success, we’re still a long way from realizing the promise of the mobile medium.
When looking at the opportunity, it’s clear there are a few core challenges that need to be addressed quickly in this nascent market. The startups that address these challenges first will be the companies to watch.