Kiip just announced that it has received funding from ad holding company Interpublic.
Brian Wong, the startup’s co-founder and CEO, said the investment was actually included in the $11 million round that he announced last year, and it’s part of a partnership between the two companies. Kiip and IPG were still working out the details of the partnership, so they couldn’t announce it until now.
It’s a great announcement for Kiip, since it gives extra legitimacy to the company’s relatively new model – presenting consumers with rewards from brand advertisers when they reach “moments of achievement” in their mobile apps. (The company was initially focused on games, but it’s expanding into fitness, cooking, and utility apps.)

















