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While the world goes gaga for Google Glass, a small startup has come up with an intriguing new take on a device which can display information before your eyes. Instabeat is head-up display unit which attaches to swimming goggles and monitors your heart rate, calories, laps and turns during your swim. It’s been live on crowd funding platform Indiegogo for a few days and is already poised to reach its modest funding target ($29,326 raised, with $35,000 being the goal), meaning the product will almost certainly ship.

While runners have Runkeeper and many other similar apps to track their goals, swimmers have until now been left out of the tracking game. Instabeat scratches that itch with a streamlined device which reads your heart rate via a (patent-pending) optical sensor that can accurately read the heart rate from the temporal artery on the side of your head, without the need for the annoying chest belt. The device has gone through several prototypes and the finished product can be backed for $139, and slated for shipping (to people who backed) it in October.

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On the heels of Google wading into the music streaming waters with its Google Play Music All Access service, with a $10 fee for all-you-can-eat streamed tracks, the indie music agency Merlin has today published results of a recent survey of its 20,000-label member group, plus an analysis of 6.5 billion music streams over the last year, which spell out where the money is coming from today. Streaming services are making increasing headway as a revenue driver for musicians, but digital downloads — specifically Apple’s iTunes — are still ruling the roost.

Worldwide, iTunes has held on to its spot as the single-biggest source of revenues for Merlin’s independent label members, both across key markets like the U.S. and UK, as well across Europe and globally. Interestingly, Spotify is securely in second position, underscoring just how popular both Spotify and streaming services  have become — second has been a place held by Amazon for some time prior to this. Amazon’s MP3 download service subsequently slipped down to third place across the board, while Deezer and eMusic are split regionally in terms of their influence and in grabbing fourth place.

We’re reaching out to Merlin to see if we can get a specific percentage breakdown here. Typically iTunes has been estimated to hold around 60% of the digital music market by revenues; NPD put its share at 63% in April 2013. (Update: A Merlin spokesperson says those breakdowns are not being disclosed.)

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Marqeta, the startup that helps businesses nationwide attain the Starbucks loyalty Card “pay-in-advance for your coffee” model, is announcing $14 million in new funding from Greylock IL (an affiliate fund of Greylock Partners), Granite Ventures, new investor Commerce Ventures, and a number of leading new angel and unnamed strategic investors.

As mentioned above, Marqeta essentially allows merchants both large and small create a card with stored value, gift card value, loyalty value and additional rewards. Retailers get a gifting, loyalty, promotions, cash back offers, charitable donations and more.

The aim is to create a Starbucks-like card experience, where you could put any amount on a pre-paid card, for a merchant. The compelling part of Marqeta’s offering is that it can provide these pre-paid amounts from multiple retailers on one payment card or mobile app.

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EdgeSpring, an enterprise business intelligence and analytics startup, is emerging from stealth and announcing $11 million in Series A funding from Kleiner Perkins Caufield & Byers and Lightspeed Ventures.

The EdgeSpring platform accelerates the building of analytics applications that parse business intelligence data like sales, financials and more. The company wants to allow businesses to derive insights from data of any size or structure. EdgeSpring says it enables applications to answer first and second order questions across structured and semi-structured data.

CEO and co-founder Vijay Chakravarthy explains that part of EdgeSpring’s secret sauce is in its patent-pending technology. The core of the platform is built around the EdgeMart, a powerful data store and the Lens Framework, a dynamic visualization engine.

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It’s clear that Google had other things it could have talked about on the first day of the I/O conference. Like Google Glass.

Instead, the attendees heard more about how Google has developed new ways to turn data into services. The highlights were not some fancy hardware but the magic of Google’s APIs and algorithms, the bread and butter of what Google does.

I spent part of the afternoon talking with Rackspace’s Robert Scoble and long-time media pro Jake Ludington about the event, which had little of the raw excitement of years past when executives talked breathlessly about Google+ or parachuted on to the top of Moscone to show off Google Glass.

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Google I/O, the company’s sixth annual developer conference, got officially underway in San Francisco on Wednesday, and it was an eventful day. It took the company every minute of its epic three-hour keynote to unfurl a laundry list of announcements and updates, seemingly across every product category in its arsenal — from Android, Chrome and Search to Maps, Google+ and Hangouts — each with a fresh coat of paint. We even saw the arrival of Google’s very own subscription music service, today, which is already being touted as a potential Spotify killer.

Amidst Larry Page’s triumphant return to the stage (after addressing his much-discussed vocal issues yesterday), Google’s soaring stock price and sexy smartphone demos, it was easy to miss an important announcement concerning Google’s foray into a considerably less sexy market: Education. (And K-12 education, no less.)

Android Engineering Director Chris Yerga took the stage to introduce Google Play for Education, through which Google hopes to extend Play — its application and content marketplace for Android — into the classroom. The new store, which is scheduled to launch this fall, aims to simplify the content discovery process for schools, giving teachers and students access to the same tools that are now native to the Google Play experience.

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By now, you have probably heard about the Liberator, a 3D printed plastic gun designed, assembled, and test-fired by Cody Wilson of Defense Distributed. Is it legal?

Last week, the State Department’s arms export office demanded that Defense Distributed remove CAD files for the Liberator from its website. Defense Distributed complied with the takedown letter right away, despite strong language on its website promising it would be “a home for fugitive information” and “No object file will be censored unless it is malicious software.” Predictably, it didn’t take long for the CAD files to make their way to BitTorrent, where they’ll be available forever.

Angle 1: Arms Control

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Sebastian Rodriguez waited in line 90 minutes to be the first person at Google I/O to get the Google Chromebook Pixel, the premium laptop given to all conference attendees today.

Rodriguez is a a software engineer with Thales, a data security company. He humored us and did an “unboxing” of his new  Pixel. He was hoping to get Google Glass as were most of the people we talked to at the event but he said the Pixel will be fine around the house.

We caught up with a few other people today at the Moscone Center who were happily walking out with their new machines. One woman plans to give the Pixel to her six-year-old daughter. A man from the Philippines said he was hoping for an Android. Another attendee said he wants to use the Pixel  to develop apps.

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Today’s three-hour-long marathon I/O keynote came with plenty of announcements, but mostly we were assured that Google is focused on building frameworks that developers and consumers can both benefit from.

We saw a lot of what we expected, a more unified company, one that needed three hours in one session to get their message across. Breaking today’s keynote up into two days would have disrupted the momentum coming out of a company that closed the day at an all-time high on the stock market. Key areas of the business saw updates, all re-laying the important foundation necessary to move Google forward over the next ten years.

From search to maps, everything is getting a new coat of paint, a new polished experience and a focus from every team within the company. The only announcement that didn’t fit into a “category” was its new music subscription service. Some are calling it a Spotify-killer, but to us, it seemed like a necessary and inevitable announcement.

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Google isn’t about search, apps or devices. Those are just vehicles, and there’s no destination. That’s because Larry Page’s Google is on an unending pursuit of the future, not just next quarter’s earnings. The scattershot of projects Google revealed today at I/O had just one unifying factor: They further that pursuit, or empower the curiosity of others.

Google is lucky. It takes a lot of fuel to shoot for the moon. Fuel that most tech companies don’t have or are unwilling to burn. But Google has ads that pay for everything the company does. The armies of employees, the seas of servers, and the laboratories for experimenting in both the digital and physical worlds.

I talked to a Google Chrome engineer the other night. He described his job as almost academic. No one ever talks about money — how much things cost or how much they would make. His job is simply to let people access information as quickly and efficiently as possible. That’s the future, and a browser is just the by-product.

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