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Under Pressure to Prove Its Ads Actually Work, Google Opens Up

Google rules search and excels at turning your searches into ad revenue. Its ability to convince people that its way of advertising is best helped make it the world’s second most valuable company. But the ad industry is starting to doubt that. Repeated instances of flawed or false reporting has marketers pushing digital platforms for greater transparency about whether ads appear as planned and whether people actually see them. The tech sect......
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Tech Still Doesn’t Take Discrimination Seriously

The tech industry isn’t big on dress codes, employee handbooks, or rules. The Silicon Valley management philosophy is simple: Hire talented coders, give them tools to do their jobs, and get out of their way. The best coders should be rewarded, and those who just can’t hack it should be let go. The problem is that, all too often, workplace problems boil down to more than just code. Yesterday widely respected programmer Susan J. Fowler reveal......
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The Former Secretary of Defense Outlines the Future of Warfare

To an engineer in Silicon Valley, the Defense Department can look a little old, a little slow, and a little fat. To the Defense Department, the smug confidence of young engineers doesn’t go unnoticed. Is it really better to work on an app for ordering sandwiches than it is to build submarines that can launch nuclear weapons? Two years ago, Barack Obama appointed a new Secretary of Defense, Ashton Carter—a technocrat physicist, an arms contr......
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The Sad Way Trump’s War with CNN Could Keep Cable Cheaper

This week, President Trump’s senior advisor and son-in-law Jared Kushner reportedly met with Time Warner executives to complain about CNN’s coverage of the president. Any visit from a White House official seeking to stifle journalists is disturbing. But Time Warner, which owns CNN, has another problem that’s all tied up in presidential politics. The cable and entertainment giant is seeking to sell itself to AT&T, a mega-merger that wou......
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Not Even Street Closures Can Make San Francisco Traffic Any Worse

You already have your reasons for hating San Francisco. The tech bros. The housing crisis. Twitter. The jerks on Lombard Street trying to charge a toll to drive down their stupid winding street. If you need another, consider the traffic. Oh god, the traffic. San Francisco Bay Area commuters spend an average of 78 hours creeping through gridlocked traffic each year, according to the Texas A&M Transportation Institute. So when the San Fra......
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Review: Panasonic Countertop Induction Oven

Panasonic gave a splashy introduction to its Countertop Induction Oven at this year’s CES, promising to get tasty dinners on the table in record time by blasting them with impressive-sounding technology. 4/10 Wired Intriguing use of induction heat to power an oven that fits on your countertop. Tired It's tiny, it costs $600, and it's not the time-saver Panasonic wants you to think it is. Recipes in the cookbook are ins......
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Trump’s Mar-a-Lago Has a Secure Room? Great! Then Use It

Saturday evening, North Korea launched a ballistic missile that traveled over 300 miles before crashing into the Sea of Japan—far enough to hint at the ability to drop a nuke on one of the US’ closest allies. Naturally, President Trump discussed the matter with Japanese Prime Minister Shinzo Abe, who was visiting the US, and National Security Adviser Michael Flynn. But here’s the problem: He did so in full view of guests at Trump’s Mar-a-La......
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How The New York Times Is Clawing Its Way Into the Future

“There’s this fashion for media companies to call themselves technology companies,” says Jake Silverstein, editor of The New York Times Magazine. “Our job isn’t to make technology. Our job is to figure out how to use technologies.” Or, as Sam Dolnick puts it: “We’re not going to create augmented reality. We’re going to figure out how to use that in a journalistic way.” Which is to say, a “Timesian” way, a shorthand you frequently hear for ......
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Good News! The Future of Sci-Fi Isn’t Just Death and Darkness

Science fiction is full of dystopian scenarios—but those are only on the page. When it comes to the writers producing sci-fi and fantasy, the future is anything but bleak. Those authors are focusing on a more progressive future. Podcast https://www.podtrac.com/pts/redirect.mp3/https://www.wired.com/wp-content/uploads/2017/02/geeksguide242final.mp3 “If your literature of choice is reading about something that’s beyond your conc......
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